Primary Navigation - links to other sections
Main Content
Content Control is our network bar, which is in place by default on all Vodafone phones. It prevents access to 18-rated content on Vodafone live! (Mobile Internet) and it works with our internet filter to block access to 18-rated websites. Adult customers who want to use 18-rated services can have the Content Control bar lifted by proving their age. All un-moderated chat rooms are placed behind Content Control, protecting children from the risks of inappropriate contact and grooming.
Our internet filter also blocks access by all customers to child abuse sites listed by the Internet Watch Foundation (IWF).
Mobile TV programmes and music downloads are sometimes unsuitable for children. We assess every music track without an age rating before it is made available for download from Vodafone live! tracks that aren’t suitable for children (such as those with explicit lyrics) are placed behind Content Control. We work with TV production companies to make sure Mobile TV programmes are edited appropriately or only shown after 9pm.
In 2007 we launched MySpace, the social networking website, and YouTube, the video sharing site on Vodafone live! Our customers can download the 100 most popular videos on YouTube from their mobile. We worked with Myspace and YouTube to design mobile friendly versions of their sites that ensure children are protected. We have a close working relationship with both providers to ensure inappropriate material can be removed from the service very quickly. Our contract with YouTube requires them to check all videos before they are posted.
On rare occasions unsuitable material is not picked up by us or the content provider. When we receive a complaint, we respond quickly and aim to take down inappropriate content (including images and music downloads) within six hours of it coming to our attention. We received three complaints in 2006/07 which were resolved within six hours. We report illegal content to the police and illegal sites to the Internet Watch Foundation.
We will review all our content standards this year to make sure they reflect changes in technology and Home Office guidance.
