PRIVACY ON VODAFONE LIVE!

A summary of our privacy practices can be accessed via your Vodafone Live! service, but this page will give a fuller picture of our privacy practices on Vodafone Live! and the mobile internet.

If you provide us with your personal information when ordering or subscribing to a product or service, we will only use that information to provide you with the product and service that you have ordered or subscribed to, and to support your relationship with Vodafone.

When you use the Vodafone Live! and mobile internet service, information about your use will be generated by our network and may be used in the following ways:

VODAFONE LIVE!

1. To charge you for your data usage. More information about costs can be found on your price plan.

2. To provide you with your top 10 most visited sites on the Live! portal. This will not include any external websites or sites outside the Live! portal that you may visit.

3. To analyse our customers’ use of Live! so that we can continually review the service to ensure that it delivers what our customers want and to stop offering things that our customers do not appear to want or use – for example you might notice that from time to time the order of items appearing on a menu might be re-arranged to ensure that the most frequently used services or products are nearer the top.

4. If you buy products or services from a third party on the Live! portal, we will need to pass that third party some information about you in order to ensure that you receive the product or service that you have requested, and to ensure that they can deal with any customer service issues that you may have about their product and service. Those third parties are prohibited from using your information for their own marketing purposes, unless they have separately obtained permission from you to do so.

5. If you are accessing the service from abroad, the network will identify that fact and you may find that the service is presented slightly differently with more of an emphasis on products or services that may be useful to a traveller.

6. Advertising - Limited information such as your age range, gender and other attributes such as information about your browsing habits (eg sports fan) may be used to target the advertising that you see on the Vodafone Live! sites. We have partnered with Yahoo! who provide the advertising targeting technology, but please be assured that we do not pass your personal information to them. Instead we create a unique identifier (UID) which we may link this information to - for example: UID 123 + 18 – 35 + female + fashion. This information will be passed to Yahoo! for targeting the ads that you see. Yahoo! are prohibited from using this information for their own purposes. You can opt of this form of targeted advertising at any time by visiting the “Privacy Preferences” feature on the Vodafone Live! portal and selecting the appropriate option. Please note however that you will continue to see advertising on the sites you visit, but they will be supplied randomly and therefore may not be as relevant to you.

MOBILE INTERNET

Vodafone’s aim is to provide a mobile Internet service that is similar to the Internet experience that you get when you access the Internet via your PC. Features that we offer include:

1. Re-formatting non-Vodafone Live! websites into content that can be delivered to and viewed on your mobile handset. In order to do this, we have partnered with a specialised third party. Your request for a website will be re-directed to our partner, who will retrieve the website that you have requested, re-format it and deliver it to your mobile phone. Our partner is contractually prohibited from using any information about your requests for their own purposes and from disclosing that information to any third party without prior permission from Vodafone. Our specialist security teams will be undertaking regular audits of their systems to ensure that you can expect the same privacy protection from them as you get from Vodafone Limited.

2. When you use an Internet service via your mobile handset, we may have to pass through your mobile phone number to the website or service in question. This will only done where it is an essential part of the web service that you are selecting or using – for example where your mobile phone is used as part of their validation process for their mobile Internet services or where you are requesting something to be delivered to your handset such as an application or download. Please note that when you are accessing a non-Vodafone site via the mobile Internet, you should always read their privacy policy or terms and conditions – particularly if you are considering providing them with your personal information.

ADVERTISING

1. Vodafone has partnered with Yahoo! to provide targeted advertising on third party sites as well as on Vodafone Live! sites. Exactly the same technology as described here is used. From time to time, you may find that you can access certain services or content for free or at a discounted rate in return for receiving the targeted advertising that is delivered with that content or service. The only way that you will be able to object to the targeted advertising is not to access the content or service.

2. The ability to bookmark your favourite sites. You can do this via your PC or your mobile handset. You will then be able to access your favourite websites or mobile Internet sites from your Vodafone handset. Your personal information is not shared with any site that you might choose to bookmark in this way.

3. Dowloads and applications that you can use to improve your mobile Internet experience. Many of those are provided by companies other than Vodafone so it is important that when you download an application or anything else to your mobile handset, you make sure that you read any terms and conditions in case your personal information is used in anyway that is not covered by this privacy statement.